Every year, individuals and organizations throughout Wisconsin dedicate their time, energy, and resources to conservation efforts. They work tirelessly to protect our waters, restore habitats, reduce pollution, and raise awareness about conservation issues specific to Wisconsin.
Our Conservation Awards recognize and honor our members who have made a significant impact on conservation in Wisconsin. Nominations are judged by the Professional Improvement Committee. At our Annual Conference, we celebrate their achievements and share their inspiring stories with the people of Wisconsin. 2025 nomination materials are now available!
Our Award Categories
This award recognizes a land conservation department employee who has made significant contributions to land and water conservation. There are three categories in which you can nominate an individual:
County Conservationist/Administrator/Supervisor
Technician/Planner/Project Manager/GIS Specialist/Agronomist
Administrative Assistant/Clerical
This award recognizes a land conservation committee (LCC) member who has provided strong and effective leadership in promoting resource conservation through their actions and work in their community.
This award is in honor of Brad Matson, Iron County LCC and his work involving youth education and all of its programs. The Brad Matson Youth Education Award will carry on Brad’s legacy which recognizes the importance of educating our youth about protecting and managing our natural resources for the next generations.
This award recognizes an individual who through their personal dedication, commitment, and selfless service has made direct and lasting contributions to Wisconsin Land+Water, Wisconsin land and water conservation departments, and most importantly, Wisconsin communities.
This award recognizes an individual, business, organization, agency, etc. outside of our organization and membership for their outstanding contributions dedicated to protecting and conserving Wisconsin’s natural resources.
This award promotes farm conservation accomplishments by recognizing farmers performing outstanding work, including community involvement and conservation education.
The state winner will host Conservation Observance Day, which is funded in part by the Department of Agriculture, Trade and Consumer Protection (DATCP).
2025 Conservation Award Winners

Friend of Conservation, Jamie Patton, NRCS
Jamie Patton, NRCS State Soil Health Coordinator, is the recipient of the 2025 Friend of Conservation Award for her unwavering dedication to soil health education. Known for her engaging presentations and hands-on demonstrations, Jamie has enlightened farmers and conservationists across Wisconsin. She is the go-to expert for soil profiles, bringing knowledge from the ground up—literally. Whether leading field days or promoting simple soil tests, Jamie’s passion for conservation is evident in every interaction. Her commitment to advancing soil conservation and empowering others makes her a true Friend of Conservation.

Brad Matson Youth Education Award, Jayne Jenks
For over 30 years, Jayne Jenks has been a driving force in conservation education. As a Conservation Specialist for Waukesha County, she has led thousands of students and teachers into the field, providing hands-on experiences that make water quality and conservation concepts come alive. From volunteer stream monitoring to large-scale education programs across 25 communities, Jayne’s leadership and dedication have shaped the next generation of environmental stewards. Her ability to engage, inspire, and create meaningful learning experiences makes her a well-deserving recipient of the Brad Matson Youth Education Award.

Outstanding LCC Member, Sue Hendrickson
For over 14 years, Sue Hendrickson has been a champion for conservation in Douglas County. As Chair of the Land Conservation Committee, she has worked tirelessly to advance conservation efforts, promote youth education, and protect local waterways. Her leadership extends beyond the county, keeping Northwest Area Association members informed and engaged on statewide conservation issues. A firm believer that “an educated public is key to a strong democracy,” Sue leads by example—mentoring supervisors, attending trainings, and pushing for collaborative solutions. Her dedication and advocacy make her a standout recipient of the Outstanding Land Conservation Committee Member Award.

Legacy Award, Brian Smetana
With 38 years of service in Walworth County’s Land Conservation Division, Brian Smetana has left a lasting impact on conservation. Known as the county’s “Partner in Conservation,” Brian has played a critical role in watershed planning, farmer outreach, and innovative conservation practices. In the last decade, he has led efforts resulting in 85 engineered soil health practices and nearly 5,000 acres of no-till and cover crops. His recent leadership on a 500-acre conservation project will prevent 3,000+ tons of soil loss per year. Brian’s tireless work and unmatched dedication to conservation make him a deserving Legacy Award recipient.

Outstanding Conservation Employee – Technician/Planner, Sarah Kussow
Sarah Kussow has transformed watershed planning in Outagamie County, leading efforts that have secured over $5 million in conservation grants. Starting as a young conservationist, Sarah quickly demonstrated exceptional skill in watershed planning, modeling, and project management. Her work has resulted in over 10 approved 9 Key Element Plans, benefiting multiple counties and municipalities. Beyond her planning expertise, Sarah’s commitment extends to department operations, stepping up when needed to keep projects on track and budgets in order. Her leadership, problem-solving skills, and dedication to conservation make her the well-deserving 2025 Outstanding Conservation Employee – Technician/Planner.

Outstanding Conservation Employee – County Conservationist, Heather Palmquist
Heather Palmquist has been a driving force in Iron County conservation for 16 years, balancing leadership, technical expertise, and hands-on conservation work. From restoring trout streams to guiding shoreland stabilization projects, she tackles complex environmental challenges with determination. She serves on multiple WI Land+Water committees, leads conservation youth camps, and mentors the next generation of conservationists. Her ability to juggle tight budgets, navigate complex permits, and engage landowners and students alike showcases her dedication. Passionate, outspoken, and deeply committed to protecting northern Wisconsin’s natural resources, Heather is an outstanding recipient of the 2025 County Conservationist Award.

Conservation Farm Family of the Year, Roger Bindl, RB Farms
RB Farms in Sauk County is a testament to Roger’s dedication to maximizing soil health and protecting natural resources. He farms 289 acres and rotationally grazes 45 cow-calf pairs. From the start of his solo farming operation in 2010, renting his grandfather’s farm, Roger placed the acreage in no-till. Shortly after, he began incorporating cover crops into his rotation of corn, soybeans, alfalfa, and forages for his grazing herd. Throughout the years, Roger has proven to be a passionate conservation advocate and community leader.
Want to Get Involved?
To learn more about our Conservation Awards, contact Chris Schlutt or a member of our Professional Improvement Committee.