WI Land+Water Conservation Awards

Friend of Conservation, Jamie Patton, NRCS

Jamie Patton, NRCS State Soil Health Coordinator, is the recipient of the 2025 Friend of Conservation Award for her unwavering dedication to soil health education. Known for her engaging presentations and hands-on demonstrations, Jamie has enlightened farmers and conservationists across Wisconsin. She is the go-to expert for soil profiles, bringing knowledge from the ground up—literally. Whether leading field days or promoting simple soil tests, Jamie’s passion for conservation is evident in every interaction. Her commitment to advancing soil conservation and empowering others makes her a true Friend of Conservation.

Brad Matson Youth Education Award, Jayne Jenks

For over 30 years, Jayne Jenks has been a driving force in conservation education. As a Conservation Specialist for Waukesha County, she has led thousands of students and teachers into the field, providing hands-on experiences that make water quality and conservation concepts come alive. From volunteer stream monitoring to large-scale education programs across 25 communities, Jayne’s leadership and dedication have shaped the next generation of environmental stewards. Her ability to engage, inspire, and create meaningful learning experiences makes her a well-deserving recipient of the Brad Matson Youth Education Award.

Outstanding LCC Member, Sue Hendrickson

For over 14 years, Sue Hendrickson has been a champion for conservation in Douglas County. As Chair of the Land Conservation Committee, she has worked tirelessly to advance conservation efforts, promote youth education, and protect local waterways. Her leadership extends beyond the county, keeping Northwest Area Association members informed and engaged on statewide conservation issues. A firm believer that “an educated public is key to a strong democracy,” Sue leads by example—mentoring supervisors, attending trainings, and pushing for collaborative solutions. Her dedication and advocacy make her a standout recipient of the Outstanding Land Conservation Committee Member Award.

Legacy Award, Brian Smetana

With 38 years of service in Walworth County’s Land Conservation Division, Brian Smetana has left a lasting impact on conservation. Known as the county’s “Partner in Conservation,” Brian has played a critical role in watershed planning, farmer outreach, and innovative conservation practices. In the last decade, he has led efforts resulting in 85 engineered soil health practices and nearly 5,000 acres of no-till and cover crops. His recent leadership on a 500-acre conservation project will prevent 3,000+ tons of soil loss per year. Brian’s tireless work and unmatched dedication to conservation make him a deserving Legacy Award recipient.

Outstanding Conservation Employee – Technician/Planner, Sarah Kussow

Sarah Kussow has transformed watershed planning in Outagamie County, leading efforts that have secured over $5 million in conservation grants. Starting as a young conservationist, Sarah quickly demonstrated exceptional skill in watershed planning, modeling, and project management. Her work has resulted in over 10 approved 9 Key Element Plans, benefiting multiple counties and municipalities. Beyond her planning expertise, Sarah’s commitment extends to department operations, stepping up when needed to keep projects on track and budgets in order. Her leadership, problem-solving skills, and dedication to conservation make her the well-deserving 2025 Outstanding Conservation Employee – Technician/Planner.

Outstanding Conservation Employee – County Conservationist, Heather Palmquist

Heather Palmquist has been a driving force in Iron County conservation for 16 years, balancing leadership, technical expertise, and hands-on conservation work. From restoring trout streams to guiding shoreland stabilization projects, she tackles complex environmental challenges with determination. She serves on multiple WI Land+Water committees, leads conservation youth camps, and mentors the next generation of conservationists. Her ability to juggle tight budgets, navigate complex permits, and engage landowners and students alike showcases her dedication. Passionate, outspoken, and deeply committed to protecting northern Wisconsin’s natural resources, Heather is an outstanding recipient of the 2025 County Conservationist Award.

Conservation Farm Family of the Year, Roger Bindl, RB Farms

RB Farms in Sauk County is a testament to Roger’s dedication to maximizing soil health and protecting natural resources. He farms 289 acres and rotationally grazes 45 cow-calf pairs. From the start of his solo farming operation in 2010, renting his grandfather’s farm, Roger placed the acreage in no-till. Shortly after, he began incorporating cover crops into his rotation of corn, soybeans, alfalfa, and forages for his grazing herd. Throughout the years, Roger has proven to be a passionate conservation advocate and community leader.