Businesses and consumers are increasingly aware of the environmental impacts of the products they buy, and they understandably want to do the right things. But when it comes to paper products, the right things are often buried under an avalanche of misinformation. Environmental advocacy is too often wrapped in a veneer of misleading, science-sounding terminology, or worse, reduced to slogans like “go paperless, save trees.” Misconceptions will continue to proliferate if we don’t actively debunk the myths about paper and the environment. Two Sides is on the front lines doing this every day. In fact, Two Sides is the only industry organization that directly challenges corporations, the media and others who make unsubstantiated and misleading environmental claims about paper and paper-based packaging. In this webinar, you will learn about Two Sides’ work and how you can support this important effort.