Land grant scientists and Extension staff can play a pivotal role in increasing grower adoption of Integrated Pest Management (IPM) through use of NRCS conservation programs, such as Environmental Quality Incentives Program (EQIP). This webinar covers the basics of NRCS processes, key terminology and how IPM can provide resource conservation benefits as well as production benefits. Presenters with real world experience in working with NRCS describe the ways in which the science and technology transfer capacity of land grants can be used in developing IPM conservation practices that can be effectively used in the field with support from EQIP.