Crop consultants and advisors can provide important services to their grower clients in using assistance from NRCS conservation programs, such as Environmental Quality Incentives Program (EQIP), to adopt Integrated Pest Management (IPM) practices in their operations. This webinar helps crop consultants understand how NRCS processes, explains key terminology and describes how IPM fits into other conservation efforts on the farm. Presenters with on the ground experience provide practical examples of working with NRCS and collaborating with land grant staff in helping growers access financial and technical assistance support for using IPM conservation practices.