The Upper Sugar River Watershed Association is involved in purple loosestrife control efforts. The Wisconsin Department of Natural Resources has developed a program to engage citizens in this work, especially through rearing and releasing biological control insects. Conservationists have found this project to be a practical undertaking for communities and the basis for more effective teaching about plants, insects, invasive species, and wetland ecology. The project supplies a crucial step in turning the tide of an invasive while engaging environmentally active citizens.