Conservation Training

Community Based Social Marketing (CBSM) workshop

June 20, 2022 – June 22, 2022

Location: Online

If you design or fund programs to encourage environmental, health, or safety behaviours, you will find these workshops invaluable. Held virtually over Zoom, each workshop consists of three four-hour sessions spread over three days. Dr. McKenzie-Mohr is an award-winning author, presenter, and founder of community-based social marketing. Over 75,000 have attended his workshops!

CBSM approaches are often heard about when it comes to AIS prevention, Healthy Lakes & Rivers, and other natural resources management programs. The workshop provides a deep dive into marketing and behavior change