Conservation Training

Communicating for Inclusion

February 17, 2022

2:30 pm – 4:00 pm
Location: Online

Drawing on lessons and examples from the first events in this series, we will consider strategies for making NASA citizen science project communications more inclusive.

“Inclusive science communication” was defined in a 2020 report by the Metcalf Institute at the University of Rhode Island as “any effort to engage people in science, tech, engineering, math and medicine that is grounded in inclusion, equity, and intersectionality.”

Project websites, videos, and other online materials can attract or deter the interest of new participants. This requires making the project opportunity understandable, which is not easy. Making participation appealing to many audiences - offering a sense of relevance, significance, or belonging - requires more thought. Imagining - and then articulating - what your volunteers might expect in return for their time and contributions is likewise important.