The City of Madison has embarked on an exciting public-private partnership to re-envision the Lake Monona shoreline adjacent to downtown Madison and extending to the south side. As the first stage of this project, the City is sponsoring a design challenge in which leading national landscape design firms are competing to receive a $75,000 stipend--funded equally by the City and the nonprofit Friends of Nolen Waterfront Inc.--to prepare a conceptual master plan for a shoreline park from Machinery Row to Olin Park. Fourteen firms have responded to a Request for Qualifications. The Lake Monona Waterfront Ad Hoc Advisory committee, which is comprised of thirteen community members, will select three firms to submit conceptual master plans, from which the committee will recommend one firm to contract with the city to prepare a detailed master plan of the proposed park. Allen Arntsen, who chairs the committee, and Mike Sturm, who is the principal staff for the committee, will provide an overview of this Design Challenge effort and the Lake Monona Waterfront planning process.