Trust – not the legal vehicle to protect and transfer assets, but TRUST – the “do you have my back and best interests at heart” kind of trust is core to almost any long-term relationship, be it between individuals, within and between organizations, or with larger systems. Join University of Wisconsin-Madison Division of Extension educators as they explore concepts of trust in family businesses.

This virtual meeting will provide professionals the language to start the conversation around building and rebuilding trust within the context of succession planning. While this may be an uncomfortable topic, recognizing when trust might be lacking can be the first step in acknowledging the “elephant in the room.”